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Websites

Websites that capture leads and connect to everything behind them

We design and build websites for service businesses that already get leads and lose too many, built around the request you want to receive: an estimate, a booking, an application. Every request is saved, answered and followed up by the systems we connect behind the site.

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Example sites in seven industries

Made-up businesses, built the way we build real ones. Each shows a request coming in, the reply going out with consent, and the job landing in the CRM.

roofing site · storm inspection Simulated

Texts go out only after the visitor ticks the OK box on the form.

Answered by an AI receptionist, after hours or 24/7. No missed calls. Calls are recorded only with the caller's OK. How the AI receptionist works

The chat says it is an AI assistant. Texts go out only after the visitor says OK.

Check-ins go only to homeowners who asked for an estimate and said OK to texts.

  1. A homeowner fills out the inspection form
  2. They get a text right away
  3. The job shows up in your job list
  4. They pick Thursday morning
  5. It goes straight onto Mike's calendar
  6. Confirmation sent and a reminder set
  7. Storm inspection at 14 Oak St, photos attached, booked on Mike's calendar for Thursday at 9am. Confirmation texted and a reminder set for Wednesday.
  1. A homeowner calls while the crew is up on a roof
  2. The AI receptionist answers right away
  3. The call shows up in your job list
  4. It goes straight onto Mike's calendar
  5. Confirmation sent and a reminder set
  6. Luis called about a kitchen leak after hail. The AI receptionist answered, recorded with his OK, and booked Mike for Thursday at 9am. Confirmation texted and a reminder set.
  1. A visitor asks questions in the website chat
  2. The AI assistant answers and offers an inspection
  3. The request shows up in your job list
  4. It goes straight onto Mike's calendar
  5. They get a confirmation text and a reminder is set
  6. Kim asked about hail damage in the website chat and booked an inspection. It went onto Mike's calendar for Thursday at 9am, with a confirmation text and a reminder.
  1. Dana has an estimate from last week
  2. Two days later, a friendly check-in text
  3. Dana asks a question and gets an answer
  4. Dana signs the estimate online
  5. The install goes straight onto the crew calendar
  6. Confirmation sent and a reminder set
  7. Dana got one check-in text, asked about gutters, signed the estimate online, and the install went onto the crew calendar for Tuesday. Confirmation texted and a reminder set.

How it works for home service businesses

Tools we build into sites

Checkups, planners and finders that give a visitor a clear answer and send it straight into a request. Open one and try it.

Storm damage checkupExample Roofing Co.
Example Roofing Co. Example tool

Storm damage checkup

Answer three quick questions about your roof. You get a rough score and a plain next step.

How old is your roof?
When did the last hail or wind storm hit?
Do you see any of these? Tick all that apply, or none.

Answer the questions and press "See my result".

Window project plannerExample Windows & Siding
Example Windows & Siding Example tool

Window project planner

List the rooms and windows you want to replace. We turn it into a tidy summary for your free in-home estimate.

Which rooms have windows to replace? One line per room. Count only the windows you want replaced.
  1. Type
Are you also thinking about new siding?

Add your rooms and press "Build my project summary".

Role matchExample Staffing Co.
Example Staffing Co. Example tool

Role match

Tell us when you can work and what you are licensed for. We show the open roles that fit.

How much do you want to work?
Which shift works for you?
Which license do you have?
When can you start?

Answer the four questions and press "Show my matches".

Coverage checkupExample Insurance Agency
Example Insurance Agency Example tool

Coverage checkup

Pick anything that changed in your life recently. We list the topics worth going over with a licensed agent.

What changed in the last year or so? Tick all that apply. Nothing changed? Press the button anyway.

Pick what changed and press "Show my review topics".

Consultation finderExample Law Office
Example Law Office Example tool

Consultation finder

Three short questions. We point you to the right practice area and tell you what to bring.

What is this about?
Is there a deadline or a court date?
Are other people or companies involved?

Answer the three questions and press "Find my consultation".

Membership finderExample Fitness Club
Example Fitness Club Example tool

Membership finder

Four quick questions about how you like to train. We suggest the kind of membership that fits, and you see it for yourself on a free tour.

What is your main goal?
How often can you come in?
How do you like to train?
What time of day suits you best?

Answer the four questions and press "Find my membership".

Insurance checkExample Family Dental
Example Family Dental Example tool

Insurance check

Type or pick your dental plan to see if it is in network at this practice, and what to bring to your first visit.

It is printed on your insurance card.
Or pick one

Type or pick a plan and press "Check my plan".

Want a tool like this on your site? Get plugged in

What goes into a lead-generating website

Plenty of business sites look fine but collect very little. We build the site around the request you want to receive: an estimate, an application, a booked call. The form asks what you need to know before you pick up the phone, and every submission lands somewhere your team will see it.

In every build

  • Design, copy and build, hosted on Cloudflare
  • Request forms with spam protection and photo uploads where they help
  • Lead details saved to your CRM, with an alert to the right person
  • Search basics done properly: page titles, structured data, sitemap, Search Console
  • Pages for the services and towns you actually cover
search + ai answers Simulated

search engine

|
  1. Competitor directory listing example.com
  2. Your business · Services and pricing yourbusiness.com · FAQ · Open now · Book online
  3. Big-box national chain example.com
  4. Old forum thread from 2019 example.com

ai assistant

Who can help with this near me, and can I book today?
cited · yourbusiness.com
schema markup·faq answers·google business profile·page speed·llms.txt

Design and copy

A site that says what you do, where you do it and how to reach you, written in plain words your customers use.

Lead forms that ask the right questions

The form asks what you need to know before you pick up the phone: the job, the address, the timeline. Spam protection, and photo uploads where they help.

Every request lands somewhere

Each submission is saved to your CRM and sent as an alert to the person who should handle it.

Speed

Light pages that load fast on a phone, because most visitors arrive on one and leave if the page is slow.

Hosting on Cloudflare

Served from Cloudflare’s global network over HTTPS, with no website plugins to keep updated.

SEO basics, done properly

Page titles and descriptions, structured data, a sitemap, and the site connected to Google Search Console.

AEO for AI answers

FAQ written so AI search tools can quote it, FAQ structured data, and an llms.txt file that lists your pages.

Service and town pages

A page for each service you offer and each town you cover, so people searching for them find a page that matches.

Behind the site

The website is step one

A form that only sends an email still leaves someone to answer it. Each request from the site starts the systems we build behind it, so the lead is answered, saved and followed up without anyone chasing it.

  1. 01

    Instant replies

    A text or email goes out within a minute of a request, to people who said yes to it on the form.

  2. 02

    AI receptionist

    An AI receptionist answers your calls live when the team is busy or after hours, answers common questions and books a time. Outbound calls go only to people who asked for one, and calls are recorded only with consent.

  3. 03

    CRM automation

    Every request becomes a record in your CRM (your customer list) with an owner and a next step, so nothing lives only in an inbox.

  4. 04

    Follow-up and email campaigns

    Reminders before appointments, follow-up on quotes that go quiet, and email re-engagement campaigns to past customers who opted in, each with a one-click unsubscribe.

  5. 05

    Onboarding

    Forms, signatures, deposits and kickoff steps sent in order once someone says yes.

  6. 06

    Data organization

    Records from the site, your other tools and old spreadsheets cleaned, merged and kept in sync.

  7. 07

    Monthly overview

    Requests, reply speed, booked rate and close rate against last month, then a short review call.

AI ROUTER listening WEB FORM CALL NEW CLIENT CRM record.created TEXT sms.sent ANSWER call.answered CAL slot.booked
events routed 0 avg reply — humans needed 0

Simulated. Counts in the diagram are illustrative.

Services Every piece we build behind the site, and what each one is for. Data organization Records cleaned, merged and kept in sync across your tools. How we work How an engagement runs, and how we handle calls, texts and data.

Want a site that brings in requests?

Thirty minutes on what your site should capture and what happens after. Or ask our AI first.

Get plugged in

Starting fresh, or fixing what you have

A new website

You have no site, or one you would rather start over than fix.

  • We start from the requests you want to receive, then plan the pages around them
  • Service and town pages for the work you actually do
  • Forms, alerts and the CRM connected before launch
  • Search Console, sitemap and structured data set up on day one

A website redesign

You have a site that looks fine but brings in little.

  • A free website review first: speed, forms, search basics and the phone view
  • We keep the pages and wording that work, and rebuild the rest
  • Old page addresses redirected, so search traffic you already have is kept
  • Forms rebuilt to ask the right questions and reach the right person

How it goes

Call, scope, build, launch

  1. 01

    A 30-minute call

    How work comes in today, what your current site does and does not do, and the requests you want more of.

  2. 02

    A written scope

    The pages, the forms, what they connect to, and a schedule. A fixed quote before any work starts.

  3. 03

    Build and review

    You approve the copy, every page and every form question. We send test requests through every path before launch.

  4. 04

    Launch and keep it running

    The site goes live and is connected to Search Console. Then a monthly overview and a monthly review call.

Every step of an engagement, in detail

Industries

Websites built for your field

Each industry needs its site to capture something different. Here is what we set up for each.

Home services and trades Estimate requests with photos, calls from job sites answered by an AI receptionist, after-hours emergencies Dental, medical and wellness New-patient requests, insurance questions, calls during busy front-desk hours Legal and professional services Consultation requests sorted by practice area, conflict-check details up front Insurance and financial agencies Quote requests, policy questions, referral introductions Real estate and property management Showing requests, tenant inquiries, maintenance requests Recruiting and staffing Applications from job boards and the careers page, candidate questions B2B services and agencies Demo and proposal requests, qualification questions before the call Gyms and fitness studios Tour and trial requests from the website, calls answered by an AI receptionist after hours, class questions Salons, spas and local shops Appointment bookings, questions about services and hours, gift card inquiries Not on the list? If people contact you, get followed up with and become clients, the site fits. Tell us how yours works.

What owners ask about a new website

How long does a new website take?

A focused website goes live within 30 days of us receiving your content and access, like your domain, logins and photos. The written quote includes the launch date, and anything built alongside the site, like a CRM or follow-up, is planned into the schedule.

Do I own my website?

Yes. Once the build is paid in full, you own the design, the content and the site files, and your customer data is always yours. If you ever leave, you get the site files and an export of your data.

Will my website show up on Google?

We build the parts search engines read: clear page titles and descriptions, structured data, a sitemap, fast pages, and a page for each service and town you cover. We connect the site to Google Search Console so you can see what people search to find you. Nobody can promise a ranking, and we do not.

What about AI search tools like ChatGPT and Google’s AI answers?

We write the site so AI search tools can quote it: direct answers to the questions customers ask, FAQ structured data, and an llms.txt file that lists your pages in plain language. This is called answer engine optimization, or AEO, and it is part of every site we build.

Can you redesign my existing website?

Yes. We start with a free website review of what you have: speed, forms, search basics and what a visitor sees on a phone. We keep what works, rebuild what does not, and redirect the old page addresses so you keep the search traffic you already have.

What happens after launch?

If you keep working with us monthly, we host the site, watch it and fix what breaks, and you get a monthly overview and a monthly review call; live dashboards are available when a business needs them. A monthly partnership starts with a 3-month term, then runs month to month with 30 days notice. A one-time project ends with a hand-off and notes on how it all works.

Tell us what your site should bring in

A free 30-minute call. We look at how requests reach you today, what your site should capture, and what we would build first. Every engagement is scoped on the call.

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