For service businesses · websites · crm · ai calls
Every lead answered, tracked and followed up
For service businesses that already get leads and lose too many. We build the website, CRM and follow-up that answer every inquiry in seconds, call people back, book the appointment and onboard the client. Then we keep it running, day and night.
- Scoped on a call
- You own your data
- Calls and texts only with consent
Most leads are lost between "new inquiry" and "new client"
- 01
The first reply is slow
People ask three businesses at once. The one that answers first usually gets the call.
- 02
Missed calls stay missed
A voicemail at 6:40 PM is a lead that nobody owns until tomorrow, if then.
- 03
Onboarding lives in an inbox
Forms, reminders and kickoff calls depend on someone remembering to send them.
Stage by stage
Where leads get lost today
More traffic is rarely the first fix. Most businesses already lose people at every step after the click: slow pages, slow replies, no-shows and proposals nobody follows up. We widen each step, then measure it.
Find your biggest leak- Visitors
Fast pages, local pages, search + AI-answer visibility
- Inquiries
Short forms, click-to-call, instant replies, missed-call callbacks
- Booked
Offer two times on the spot, book by text or voice agent
- Showed up
Reminders and confirmations before every appointment
- Won + onboarded
Follow-up on quiet proposals, onboarding that runs itself
Bar widths are an illustration of where each piece works, not client results.
Reply speed research
7×
Firms that responded to a web lead within an hour were nearly seven times as likely to qualify it as firms that waited longer.
23%
of the 2,241 companies in the same audit never responded to a web inquiry at all.
53%
of mobile site visits are abandoned when a page takes longer than three seconds to load.
Find out where your leads go quiet
Thirty minutes on how work comes in and where it stalls. Or ask our AI first.
What we build
All servicesWebsites that capture leads
A fast site that explains what you do and turns visits into requests you can act on, with forms that ask the right questions up front.
Details → 02CRM and pipeline
One place where every lead, estimate, job and invoice lives, built around your stages instead of a generic sales template.
Details → 03Recruiting automation
For teams that hire often: a careers page, an applicant follow-up that runs on its own, and a group briefing that does not need someone to host it live.
Details → 04AI phone calls and scheduling
A voice agent that calls people who asked to hear from you, answers the common questions, and puts them on your calendar.
Details → 05Text and email follow-up
Messages that go out when they should: right after a request, before an appointment, and after a quote has sat for a few days.
Details → 06Data organization
Customer, client and job records pulled out of every spreadsheet and app, cleaned up, de-duplicated, and kept in sync from then on.
Details → 07Connecting your tools
Getting the software you already pay for to pass information along, so nobody copies data from one screen to another.
Details → 08Custom builds
A tool, form, report or connection that does not exist off the shelf, built around how your team already works.
How we scope it → 09 Not sure where to start?Tell us where work piles up. We will tell you what to set up first. Get plugged in →What a visitor sees, and what happens next
How we build websitesMade-up businesses, built the way we build real ones. Each shows a request coming in, the reply going out with consent, and the job landing in the CRM.
- A homeowner opens the inspection form and picks storm damage as the job type.
- They add the address, a phone number and two photos of the roof, and tick the box that allows texts about the request.
- They send the request.
- An instant text thanks them and asks which morning works for an inspection.
- The request lands in the CRM as a new request.
- They reply with a morning, and the card moves to Inspection scheduled.
- The owner gets a short summary of the job.
How it runs
From first contact to onboarded, without anyone chasing it
-
01 · Reply
Every applicant gets an answer in under a minute
Someone applies, says yes to texts on the form, and hears back right away: five qualifying questions, the questions applicants really ask (license, schedule, pay) answered properly, then two interview times. Day or night.
text follow-up · new applicant Simulated HR Hiring teamQualifying
- Texts OK
- Full-time
- Commute OK
- Customer work
- Evenings OK
- Start date
- Q&A handled
- Interview booked
waiting for reply
-
02 · Call back
Calls that qualify and book
When an applicant says yes to a call on the form, a voice agent calls within minutes, asks consent to record, works through the qualifying questions, answers what it can and books the interview. Notes go to the hiring manager, and it hands off to a person when it should.
voice agent · new applicant call Simulated applied 7:42 PM · calls OK on the form 00:00agent
- Recording consent
- Full-time
- Customer experience
- Commute OK
- Evenings OK
- Start date
- Q&A handled
- Interview booked
-
03 · Decide
The AI sorts what comes in, and knows when to stop
Booking, pricing questions and status checks are handled. Anything unclear or upset goes straight to a person, with an alert.
decision engine Simulated incomingclassifying- wants an appointment offer 2 times, book, confirm by text
- asks for a price send the range, book a consult
- asks for a status pull the record from the CRM, reply
- unclear or upset hand to a person, alert owner
-
04 · Track
The CRM stays current without anyone updating it
Inquiries, bookings, proposals and onboarding update the CRM as they happen, so the board is always true.
crm · pipeline Simulated waiting for events
-
05 · Review
A monthly review of the numbers that matter
A monthly overview of reply speed, booked rate, show rate and close rate against last month, plus a check on every process we run, then a short call to go through it. When something slips, it is flagged with the fix. Live dashboards are available when a business needs them.
monthly overview · October Simulated Monthly overview
vs last month · reviewed on a call
Median first reply
41s ▲ -18s
Inquiry → booked
38% ▲ +6 pts
Booked → showed
86% ▲ +4 pts
Showed → won
29% ▼ -2 pts
Process What we run Wk 1 Wk 2 Wk 3 Wk 4 Inbound New inquiries answered under 5 min ✓ ✓ ✓ ✓ Inbound Missed calls called back ✓ ✓ ✓ ✓ Outbound Quotes followed up at day 3 ✓ ✓ ✓ ✓ Outbound Reminders sent before appointments ✓ ✓ ✓ ✓ Onboarding Welcome packet + forms collected ✓ ✓ ! ✓ Onboarding Kickoff booked within 48 hours ✓ × ✓ ✓ Records CRM stages up to date ✓ ✓ ✓ ✓ Records New duplicates merged, gaps sent to a person ✓ ✓ ✓ ✓ flagged Close rate dipped 2 points and one kickoff slipped in week 2. Here is what we are changing next month.
Want this set up for your business?
We map your tools on a call and tell you what to set up first.
Industries
Built around how your industry works
01 · Inbound
Estimate requests with photos, missed calls from job sites, after-hours emergencies
answered in seconds
02 · Outbound
Follow-up on open estimates, seasonal maintenance reminders, review requests after the job
followed up on schedule
03 · Onboarding
Scheduling, deposit and e-signed estimate, crew and materials checklist
sent in order
04 · Monthly overview
Reply speed, estimates sent, close rate, revenue by service
reviewed with you
Example workflows
Recruiting, onboarding, data cleanup and follow-up
Data organization
Customer and job records in one place
The same customer in three apps with three spellings. A spreadsheet only one person understands. Software that will not talk to the rest. We clean it once, merge it, and connect the tools so it stays clean, even the ones with no built-in integration.
- Duplicates merged, names, phones and addresses standardized
- Automatic syncs between your CRM, accounting, forms and spreadsheets
- Gaps and conflicts flagged for a person, never guessed
- Nightly backups and clean exports for your bookkeeper
pulled from
- Spreadsheet
- CRM
- Accounting
- Web forms
synced back to
- CRM
- Accounting
- Calendar
- Reports
records in
0
duplicates merged
0
fields fixed
0
flagged for a person
0
search engine
- Competitor directory listing example.com
- Your business · Services and pricing yourbusiness.com · FAQ · Open now · Book online
- Big-box national chain example.com
- Old forum thread from 2019 example.com
ai assistant
SEO + AEO
Show up in Google and in AI answers
People now ask search engines and AI assistants the same question. Every site we build is set up for both: fast pages, structured data, real answers to real questions, an accurate Google Business Profile and an llms.txt file AI tools can read.
- Technical SEO
- Local pages
- Schema + FAQ
- Answer engine optimization
- Core Web Vitals
- Search Console
Activity log
You can see what happened to every lead
Every reply, callback, booking and handoff is an event you can trace. When something fails, it shows up here before it shows up as a lost customer.
After hours
Evening and weekend requests still get a reply
Inquiries that arrive at 9 PM get the same answer as the ones at 9 AM. By morning your team has a list of what needs a person.
- runs today
- 0
- after hours
- 0
Shaded arc: office hours, 8 AM to 6 PM. Every tick is a reply, reminder, booking or callback that happened without anyone at a desk.
Want your own workflow mapped out?
Free 30-minute call. Scoped, no pitch.
The engagement
What happens after the first call
- 01
Day 1
Discovery call
30 minutes on how work comes in, who handles it and where it stalls.
An honest read on whether we can help
- 02
Week 1
Map the system
Every tool, spreadsheet, inbox and handoff, and where the data lives.
A one-page map of your operation
- 03
Week 1
Written scope
What we build first, what it connects to, the schedule and the price.
A fixed quote before any work starts
- 04
Weeks 1–2
Scripts and rules
You approve every text, call script and qualifying question before anything goes out.
Your voice, your rules
- 05
Week 2
First piece live
Usually instant replies and lead capture, so you feel it right away.
Something working in days, not months
- 06
Weeks 2–5
Clean and connect
Records pulled from every tool, cleaned, merged and kept in sync.
One source of truth across your tools
- 07
Weeks 2–5
Automate the follow-up
Texts, calls, reminders and CRM stages that run on their own.
Nothing waits on someone remembering
- 08
Before launch
Test with your team
We run real scenarios end to end and you see every message.
No surprises on launch day
- 09
Launch
Launch and train
Your team walks through every screen. Nothing changes without them knowing.
A team that actually uses it
- 10
Every month
Overview and review
A monthly overview, then a short review call. Fixes and monitoring in between.
It keeps working, and you can see it
- 11
As you grow
The next piece
New services, staff or locations get built on what already works.
Improvements without starting over
- 12
Anytime
Custom builds
Something not on this list: a tool, form, report or connection built around how your team works.
Built for exactly how you work
Three ways to work with us
Every engagement is scoped on a call, with a written quote before anything starts. You own your accounts and your data.
Project
One build with a finish line: a website, a CRM, one automated flow.
Monthly
We host, watch and keep improving what we built, with a monthly overview and review call.
Partner
Everything we do, as your ongoing automation team, with a monthly overview and review call. Live dashboards are available when a business needs them.
Did a client send you? Tell us who, and we will show you what we built for them.
What to expectSee what it would take for your business
Thirty minutes about how work comes in and where it stalls. You leave with a plan, whether or not we build it.